The social media strategy for Inspired Closets centers around “Calming the Chaos” by transforming spaces through the power of custom organization solutions. To engage consumers across platforms like Instagram, Facebook, and Pinterest, I created a variety of dynamic assets highlighting the Inspired Closets brand, including imagery, infographics, and video.

Designing social media content each month for Inspired Closets at a high volume allows me to continually grow the brand’s visual language. Concepts are designed as scalable systems that can work as a post, story, or reel. While designing, it is important to bridge the gap between the sophisticated target audience and remaining on-trend for successful social media engagement. The collection of content I design each month is used for the Inspired Closets national brand and is also utilized by the network of local dealers throughout the U.S. I am responsible for cataloging all of the assets into the DAM bi-weekly for dealers to access and post to their social media accounts.