Inspired Closets maintains a cadence of two email designs per month that are shared with a network of dealers and their clientele across the country. Each email is designed to engage new customers with product and service offerings and to intrigue current customers with new product solutions and overall home organization inspiration. The design of each email is curated to accentuate the product and include graphic elements that align with content positioned on the website and social media. In addition to these monthly emails, I design content as needed for specific dealer locations to announce new business initiatives, new showroom openings, etc.

While designing the emails, I ensure that the content is optimized for both desktop and mobile by setting visual parameters and running tests on multiple devices using an email marketing platform. Once I have designed and tested an email, I distribute it to the network of dealers to send to their customers. This allows for the opportunity to see the email engagement data after they are sent and continually improve the design strategy going forward.