EasyClosets is a direct-to-consumer custom closet and organization solutions company that centralizes its marketing strategy around the ability for consumers to design and install custom solutions from the comfort of their own home.

To regularly stimulate sales, EasyClosets deploys a cross-channel promotional campaign on a monthly basis, targeting new and returning consumers by offering a variety of discounted pricing. These cross-channel promotional campaigns utilize assets for email marketing, social media advertising, display advertising, and various website and internal-use assets. Assets are created using professional photography from the EasyClosets asset library, user-generated content submitted by customers, and original graphics.

Working alongside a content marketing specialist, I design the visual system influenced by the specific audience EasyClosets wants to target for each promotional campaign. The campaign may be a public sale to generate overall outreach to all consumers, both new and returning. It may be a private sale to re-engage consumers who have purchased previously and want to tackle another space in their home. Each promotional concept can live within the constraints of the EasyClosets branding or develop its own look and feel to communicate a special "event" or limited-time opportunity.