EasyClosets is a direct-to-consumer custom closet and organization solutions company that centralizes its marketing strategy around the ability for consumers to design and install custom solutions from the comfort of their own home.

As a long-term marketing strategy, EasyClosets deploys evergreen creative assets each quarter to maintain brand recognition and presence in the digital advertising space. The goal of these campaigns, through strategically targeting various audiences with a prospecting and retargeting approach, is to drive traffic to the EasyClosets website, develop qualified leads, and achieve conversions.

The evergreen creative consists of display and social assets using key content from the EasyClosets brand pillars, such as quality, maximizing spaces, and custom solutions. Assets are created utilizing images from the brand asset library, user-generated photos, and images and videos captured on-site as needed. Working alongside a content marketing specialist, I design these campaigns to translate complex themes into eye-catching and easily digestible visuals for consumers. Each ad set includes various formatted assets that function across web and social media channels, including still images, videos, and GIFs.