Toyota Team USA Day
A celebration of Toyota sponsored Olympic and Paralympic athletes.
SkillsBranding
Environmental Graphics
Wayfinding
Event Planning
Collaboration3D Designers
Creative Director
Bringing together Toyota employees with Olympic and Paralympic athletes.
In celebration of the Olympic and Paralympic athletes that are a part of Team Toyota and their participation in the 2020 Olympic Games, Toyota presented Team USA Day at the TMNA headquarters. The event consisted of an athlete introduction on stage, engaging employee photo ops, free giveaways, athlete meet and greets, and unique, custom-wrapped Toyota vehicles.
The road to the 2020 Tokyo Games.
The development of the event branding and wayfinding was intended to represent not only Toyota and Team USA, but create excitement and support for Team Toyota athletes’ road to Tokyo 2020.
