Toyota CES Exhibit
A 360-degree immersive theater showcasing Toyota’s Woven City.
SkillsBranding
Environmental Graphics
Wayfinding
Informational Design
CollaborationCreative Director
An immersive peak into the future.
At CES 2020, Toyota presented an immersive experience centralized around the future of mobility. Consumers were able to step inside a 360-degree theater to be surrounded by the Woven City, a smart city of the future where Toyota will work to expand mobility for all. This exhibit also included a showcase of their advanced mobility vehicles and products, a scale model of the 175-acre site where the Woven City will be built, and information about Toyota’s new technology offerings, Toyota AI Ventures and Toyota IP Solutions.
Inspired by the essence of Mt. Fuji.
The clean graphic system was developed to highlight the Woven City and mobility products at an event that is crowded with visual information. Inspired by the essence of Mt. Fuji and innovative technology, backdrops of the city were placed throughout the exhibit, along with eye catching visuals displayed on the mobility products.
